1. Overview
ASELSAN, a leading name in the defense and technology sector, partnered with Dux Consulting to revolutionize their internal communication and content creation processes. By leveraging advanced AI technologies, including avatar-based communication tools, AI-driven multimedia manipulation, and voice cloning, we enabled ASELSAN to enhance efficiency, consistency, and engagement across their organization. This collaboration underscores the transformative potential of AI in streamlining workflows and elevating communication standards for a globally recognized brand.
- Client: ASELSAN
- Industry: Defense and Technology
- Services: Consulting Services, Internal Communication, Marketing
- Via: www.aselsan.com/tr
2. Challenge
ASELSAN, as a leader in the defense and technology industry, faced the challenge of modernizing its internal communication processes to match the pace of its innovative operations. With a large workforce and complex communication needs, traditional methods were proving inefficient and time-consuming. They needed an engaging, scalable solution to improve the effectiveness of internal messaging while maintaining the professionalism and precision required in their industry.
ASELSAN envisioned a groundbreaking transformation: integrating AI to revolutionize communication and content creation. From dynamic, avatar-based messaging to seamless multimedia manipulation and state-of-the-art voice cloning, the goal was clear—empower their teams with tools that are not just efficient but futuristic, redefining standards in internal communication and creative workflows.
3. Solution
To address ASELSAN’s unique challenges, Dux8 Consulting implemented a suite of advanced AI solutions, designed to revolutionize their internal communication and content workflows:
• AI-Driven Avatar Communication: We developed and integrated AI-powered avatars capable of delivering personalized and interactive messaging, transforming traditional communication into dynamic, engaging exchanges. These avatars bridged gaps in employee communication, creating an intuitive and visually appealing platform for internal messaging.
• Multimedia Manipulation Tools: Advanced AI algorithms were deployed to automate and enhance video and image editing processes. This enabled ASELSAN to create high-quality, customized content efficiently, meeting their stringent standards of precision and clarity.
• Voice Cloning Technology: By implementing cutting-edge voice cloning tools, we ensured the seamless production of consistent and professional audio content. This not only streamlined audio production but also created opportunities for ASELSAN to enhance branding and unify communication across multiple channels.
• Comprehensive Integration: All AI tools were seamlessly integrated into ASELSAN’s existing systems, ensuring minimal disruption while maximizing efficiency. The solution was designed to be scalable and adaptable to future needs.
4. Results
• Enhanced Communication Efficiency: The AI-powered avatars transformed internal communication processes, delivering messages faster and more effectively. Employee engagement metrics showed a marked improvement, with teams reporting increased satisfaction and clarity in communication.
• Streamlined Content Creation: Multimedia manipulation tools reduced the time spent on video and image editing by 40%, enabling ASELSAN to produce high-quality content at scale without sacrificing precision.
• Unified and Consistent Audio Content: Voice cloning technology allowed ASELSAN to standardize its audio outputs, ensuring a professional and cohesive brand voice across internal and external communication channels.
• Scalability and Future-Readiness: The AI solutions were built with scalability in mind, providing ASELSAN with a robust foundation for future AI-driven innovations.
• Operational Excellence: By automating labor-intensive tasks, ASELSAN’s teams were able to redirect their focus toward strategic initiatives, resulting in increased productivity and overall operational excellence.
